The Creative Economy
How People Make Money From Ideas
ISBN 9780140287943 | 288 pages | 27 May 2004 | Penguin Global | 5.07 x 7.79in | 18 - AND UP
Summary of The Creative Economy Summary of The Creative Economy Reviews for The Creative Economy An Excerpt from The Creative Economy
Creativity is fun. It's also big business...
Britain makes more money from music than from its car industry. In the United States, the core copyright industries achieved foreign sales and exports of $60.18 billion-a figure that surpasses, for the first time, every other export sector, including automobiles, agriculture, and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. The Creative Economy is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.
Managing creative people will be fundamental to business success in the next century, and this book is the first to address the whole business of the creative economy-its importance, and how to manage it. A landmark in business books.
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