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Start It Up

Why Running Your Own Business is Easier Than You Think

Luke Johnson - Author

Paperback | $16.00 | add to cart | view cart
ISBN 9780670920471 | 256 pages | 20 Feb 2013 | Penguin Global | 5.07 x 7.79in | 18 - AND UP
Summary of Start It Up Summary of Start It Up Reviews for Start It Up An Excerpt from Start It Up

Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of 120 million GBP.

In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way—chiefly yourself; and stay sane while you do it.

Start It Up is that all-too-rare thing: a how-to book by someone who actually has.




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