Taking Control of Your Reputation--Before Everyone Else Does
ISBN 9780698154414 | 176 pages | 07 Jan 2014 | Prentice Hall Press | 18 - AND UP
Summary of Brand Aid Summary of Brand Aid Reviews for Brand Aid An Excerpt from Brand Aid
Hands-on strategies for creating and protecting your personal brand (yes, you have one)
Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.
We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.
This isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.
Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.
“A must-read guide to understanding the most important issue of our digitally connected world—your personal brand.”
—Mitch Thrower, Co-Founder, Active.com, Founder, BUMP.com and Events.com
“Personal branding books are flooding the marketplace. So, why in the world do we need one more? Because this is the only book on personal branding that you will ever need.This well written, straight-forward informative book demystifies the dark arts of branding and lays them bare for the everyman without the brand witch doctor mumbo-jumbo. Brand Aid uses examples from our everyday lives to help you to quickly develop a solid foundation of fundamentals that you can immediately apply to your personal and professional brand. It strikes the perfect balance between practical advise and knowledge that will allow you to adapt and evolve your brand for the rest of your life.”
—Steve Farnsworth, Executive Director, Silicon Valley Brand Forum, and a Top 50 Social Media Power Influencers in the world according to Forbes magazine
“A deep dive into a complex topic which offers real world advice. A powerful must-read for anyone anywhere.”
—Alexander Boylan, Executive Producer, Around the World Productions and Winner of The Amazing Race 2
“This is a book that needs to be read by anybody in business that wants to make a difference. If you think personal branding is the social media equivalent of bragging, get over it.”
—Mike Natalizio, CEO HNI
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