27 Powers of Persuasion
Simple Strategies to Seduce Audiences & Win Allies
Politicians know: You can change a conversation by touching the other person's arm.
You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.
27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:
With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
-The Startup Daily
"St. Hilaire's appeal to a wide demographic through his strength of parallels is found from start to finish."
"I'm enthusiastic about [St. Hilaire's] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you."
"27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you."
"St. Hilaire provides...interesting and useful methods for presenting ideas... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity."
"In each chapter, St. Hilaire and cowriter Lynette Padwa explain a rule of persuasion, share successes, and offer insight. This book is a valuable resource for current and future leaders in the workplace and beyond."
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