Why Smart Executives Fail
And What You Can Learn from Their Mistakes
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Preface
1. Why Smart Executives Fail
Part I: Great Corporate Mistakes
3. Innovation and Change
4. Mergers and Acquisitions
Strategy Gone Bad: Doing the Wrong Thing
Part II: The Causes of Failure
7. Delusions of a Dream Company
8. Tracking Down the Lost Signals
9. Seven Habits of Spectacularly Unsuccessful People
Part III: Learning From Mistakes
11. How Smart Executives Learn
Notes |
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