Create the Perfect Pitch, Title, and Tagline for Anything
ISBN 9781101191200 | 256 pages | 05 Sep 2006 | Perigee | 18 - AND UP
Summary of POP! Summary of POP! Reviews for POP! An Excerpt from POP!
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations?“A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.”
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers’ imaginations.
—Ken Blanchard, co-author of The Secret and The One Minute Manager
“If you’re looking for success that will take you to the moon, POP! is the rocket ship that will get you there.”
—Jeffrey Gitomer, author of The Little Red Book of Selling
“Filled with practical methods for making your message outstanding and unforgettable. Please don’t read it unless you are prepared to cope with success, now!”
—Michael J. Gelb, author of How to Think Like Leonardo da Vinci
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