The Art of Woo
Using Strategic Persuasion to Sell Your Ideas
ISBN 9781101202517 | 320 pages | 18 Oct 2007 | Penguin | 18 - AND UP
Summary of The Art of Woo Summary of The Art of Woo Reviews for The Art of Woo An Excerpt from The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds."Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals."
-U.S. News & World Report
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