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The Support Economy

The Support Economy

Why Corporations Are Failing Individuals and the Next Episode of Capitalism

Shoshana Zuboff - Author

James Maxmin - Author

ePub eBook | $19.99 | add to cart | view cart
ISBN 9781101503157 | 480 pages | 27 Jan 2004 | Penguin | 18 - AND UP
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Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.

Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach—“distributed” capitalism. The Support Economy is a call to action for every citizen who cares about the future.

The Support Economy Preface

Introduction
One: Building the Chasm

Part One. Challenge: New People, New Markets
Two: Dreaming Economic Revolution
Three: How Managerial Capitalism Made New People
Four: The New Society of Individuals
Five: The Individual as History's Shock Absorber
Six: The Individuation of Consumption

Part Two. Crisis: Old Organizations Meet New People
Seven: The Transaction Crisis
Eight: Organizational Narcissism: Products, Pyramids, and the Legacy of Contempt
Nine: Rediscovering the End Consumer, Over and Over Again

Part Three. Emergence: The New Enterprise Logic
Ten: The Digital Bridge
Eleven: Conceptualizing the New Enterprise Logic: The Metaprinciples of Distributed Capitalism I
Twelve: The Inner Workings of the New Enterprise Logic: The metaprinciples of Distributed Capitalism II

Notes
Index
“A daring attempt to reconceive the way business is done.” (Fast Company)

“A perfect marriage of business school professor and executive.” (The Economist)


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