The Zeroes

My Misadventures in the Decade Wall Street Went Insane

Randall Lane - Author

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ISBN 9781101549834 | 368 pages | 30 Aug 2011 | Portfolio | 18 - AND UP
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"A delicious, salacious recounting of Wall Street's bloated decade . . . marvelously readable." -BusinessWeek

Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.

Lane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling.

When the crash hit, lane's company and life savings were destroyed. But he walked away with something more lasting: an incredible true story.

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