Coercion
Why We Listen to What 'They' Say
Douglas Rushkoff - Author
ISBN 9781573228299 | 304 pages | 01 Oct 2000 | Riverhead | 5.62 x 7.99in | 18 - AND UP
Summary of Coercion
Summary of Coercion
Reviews for Coercion
An Excerpt from Coercion
|
Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings. Chapter One: Hand-to-Hand Chapter Two: Atmospherics Chapter Three: Spectacle Chapter Four: Public Relations Chapter Five: Advertising Chapter Six: Pyramids Chapter Seven: Virtual Marketing Postscript: Buyer's Remorse Bibliography “With immense force and inimitable style, Douglas Rushkoff takes us on an engaging, frightening, and oddly exhilarating journey into the boardrooms where compliance professionals hone their skills. Coercion is destined to be remembered as a watershed in the battle between the marketing industry and the public it means to manipulate.” –Wired “An important book… a clear warning to Americans who are unaware of the power of words to intentionally mislead the reader, listener, or viewer. Read this book, and nobody gets hurt.” –Senator Bob Kerrey “A scathing critique that extends far beyond cyberspace in scope.” –Publishers Weekly “The most disturbing book of the year… Be careful where you log on.” –The New York Post “Unmasks a culture of hype and deception.” –Vibe |
Sign Up
 |
|
|
To keep up-to-date, input your email address, and we will contact you on publication
Please alert me via email when:
