Why We Listen to What 'They' Say

Douglas Rushkoff - Author

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ISBN 9781573228299 | 304 pages | 01 Oct 2000 | Riverhead | 5.62 x 7.99in | 18 - AND UP
Summary of Coercion Summary of Coercion Reviews for Coercion An Excerpt from Coercion
Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

Introduction: They Say
Chapter One: Hand-to-Hand
Chapter Two: Atmospherics
Chapter Three: Spectacle
Chapter Four: Public Relations
Chapter Five: Advertising
Chapter Six: Pyramids
Chapter Seven: Virtual Marketing
Postscript: Buyer's Remorse


“With immense force and inimitable style, Douglas Rushkoff takes us on an engaging, frightening, and oddly exhilarating journey into the boardrooms where compliance professionals hone their skills. Coercion is destined to be remembered as a watershed in the battle between the marketing industry and the public it means to manipulate.” –Wired 

“An important book… a clear warning to Americans who are unaware of the power of words to intentionally mislead the reader, listener, or viewer. Read this book, and nobody gets hurt.” –Senator Bob Kerrey

“A scathing critique that extends far beyond cyberspace in scope.” –Publishers Weekly

“The most disturbing book of the year… Be careful where you log on.” –The New York Post

“Unmasks a culture of hype and deception.” –Vibe

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