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Big Green Purse

Use Your Spending Power to Create a Cleaner, Greener World

Diane McEachern - Author

Paperback | $17.95 | add to cart | view cart
ISBN 9781583333037 | 432 pages | 28 Feb 2008 | Avery Trade Paperback | 8.26 x 5.23in | 18 - AND UP
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Read Diane McEachern's posts on the Penguin Blog.

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do? "

“If you take just a few suggestions from Big Green Purse, you will be on your way to being part of the solution instead of part of the problem.”
—Laurie David, founder of StopGlobalWarming.org and a producer of An Inconvenient Truth

“When the subject is the environment, Diane MacEachern has long been ahead of the times.”
The Christian Science Monitor

“The most important book your book club will read this year… Big Green Purse is a ‘must read, save, refer to’ book that will get us through the next critical decision making years.”
-Mary Hunt, inwomenwetrust.typepad.com

“A very good all-encompassing book about our environment and how individuals can make a difference…The perfect gift for someone who needs a friendly book on how to be more green.”
-Thegoodhuman.com

Big Green Purse is a highly informative, well researched and important green living book for women…it’s the kind of reference book every green mom should have on her bookshelf.”
-Enviromom.com

“This book helps us realize the power we have to make a difference through our purchases…Who better to show us all the best and easiest ways to green our lives than Diane MacEachern?”
--www.natural-living-for-women.com

“One of the most informative and life changing books…instead of just telling us the three R’s (Reduce, Reuse, Recyle) Diane actually tells us how we can do it.”
-Lifegoggles.com

“If money talks, Diane MacEachern is using hers to say “Save the Planet.” …MacEachern has shopped green for 20 years and has lots of tips for what’s worked for her and what hasn’t…In Big Green Purse, MacEachern encourages readers to take the power of the purse to an even higher level.”
-Body + Soul

"Best-selling environment writer Diane MacEachern shows women -- who spend 85 cents of every dollar in the marketplace -- how to start wielding their purchasing power for the good of the planet, and buying green as if their lives depended on it.”
- Plenty magazine

“A fat compendium of tips on how to buy everything from furniture to cosmetics that is more environmentally-friendly, without getting bamboozled by greenwashing."
-Salon.com

“A call-to-action with a simple message: women, use the power of your purse to solve the environmental crisis, while protecting yourselves and families.”
-Alphamom.com

“Get your copy today!...MacEachern doesn't mince her words and she isn't soft- pedaling this issue. She's a warrior princess, a fighter, a Queen, and she is not taking prisoners. She's out to help save the environment - but she can't do it alone. We're her army. Buy her book...get her widget, and join the fight."
-Yvonne DeVita, (www.lipsticking.com)

Big Green Purse is an everyday consumer's resource - almost like a phone book's worth of information. It is a well -organized and easy to read guide that offers do- able suggestions for buying everything from beauty products to cars, cleaning products and food.”
-Andrea Learned, Learned on Women

"Big Green Purse is not just a list of things you should buy or avoid, rather MacEachern explains in detail the current marketplace, the issues and what the impact of buying these green purchase will make on the environment."
-Melissa, Greeniac_World.blogspot.com

“The book is a great resource for anyone not just women who are interesting in learning how to make better environmental decisions with their purchases.”
-Sustainableisgood.com

“We forget too much how much power we hold in our hands as consumers and how much good we can do with it. This book is a perfect guide for using this power in a green and wise way.”
-Ecolibris.com




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