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Walk the Walk |
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The #1 Rule for Real Leaders
Alan Deutschman - Author
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| Book: Hardcover | 5.98 x 9.01in | 208 pages | ISBN 9781591842781 | 03 Sep 2009 | Portfolio | 18 - AND UP |
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In Walk the Walk, Alan Deutschman offers a new take on the true nature of great leadership. Though some experts make it seem complicated, it is actually breathtakingly simple. According to Deutschman, most leaders focus too much on what they say and not nearly enough on setting an example.
This book shows what happens in those unusual cases of true leaders—in business, education, the military, and nonprofits—who always walked the walk, especially when times got tough. In a skeptical world, their actions gave them more credibility than even the best possible speeches. Consider how • Martin Luther King Jr. was so committed to nonviolence that he let a racist detractor beat him up in front of a crowded auditorium rather than raise a hand against him.
• Herb Kelleher and Colleen Barrett of Southwest Airlines were serious about putting employees first, and proved it by sticking to a no- layoffs policy while other airlines made major cuts.
• Sony founder Masuro Ibuka, who stressed originality over profits, waited for years while his competitors released color televisions—and then released the Trinitron, a breakthrough product that blew the other sets out of the water.
When leaders don’t practice what they preach, they often face devastating consequences. Recall how the CEOs of GM and Chrysler hurt their chances of a government bailout by flying their private jets to Washington.
Ultimately, leadership doesn’t depend on who you are or even what you say or how you say it, but only on what you do. The eye-opening examples in Walk the Walk will inspire leaders at all levels.
"Leaders and aspiring leaders should thank Alan Deutschman for this powerful message. Your words alone mean nothing. Your actions-and only your actions- speak. All successful leaders understand it, while failed leaders don't."
-Geoff Colvin, author of Talent Is Overrated
"Walk the Walk is an inspiring, centering read. It grounds us all in the most important elements of leadership and challenges us to fulfill our potential in enlisting the commitment and energy of others."
-Wendy Kopp, CEO and founder, Teach for America
"I always say that 'change' is a verb. It has to happen in action. You have to do it. That's the terrific lesson of Walk the Walk. This inspiring book looks at real leaders who've made themselves part of the change-and the extraordinary results they've achieved."
-Mimi Silbert, CEO, Delancey Street Foundation
"A great read. Walk the Walk should be required reading for anyone who aspires to lead. Its message is simple: If you want to be a leader, you have to understand the impact of your actions. This book will force leaders to look in the mirror and decide that they need to walk the walk."
-Urban Meyer, head football coach, University of Florida
"With riveting stories of leaders from every sector, Walk the Walk serves as a reminder that business, at its best, is a moral enterprise. This book will give support to leaders who want to do the right thing and do well in the process."
-Carla O'Dell, president, APQC, and coauthor of If We Only Knew What We Know
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