Penguin.com (usa)

The Accidental Creative

How to Be Brilliant at a Moment's Notice

Todd Henry - Author

Hardcover | $25.95 | add to cart | view cart
ISBN 9781591844013 | 240 pages | 07 Jul 2011 | Portfolio | 6.02 x 9.21in | 18 - AND UP
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"You go to work each day tasked with (1) inventing brilliant solutions that (2) meet specific objectives by (3) defined deadlines. If you do this successfully you get to keep your job. If you don't, you get to work on your résumé. The moment you exchange your creative efforts for money, you enter a world where you will have to be brilliant at a moment's notice. (No pressure, right?)" Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn't working properly. For the most part, we go about our daily tasks and everything just "works." Until it doesn't. We treat our creative process like a household appliance. It's just expected to work quietly in the background, and we lose sight of how much we depend on it until the day we're stuck with dirty socks.

Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are faced with escalating expectations and a continual squeeze to do more with less. We are asked to produce everincreasing amounts of brilliance in ever-shrinking amounts of time. There is an unspoken (or spoken!) expectation that we'll be accessible 24/7, and as a result we frequently feel like we're "always on."

Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you're a creative by trade or an "accidental creative," this book will help you quickly and effectively integrate new ideas into your daily life.

Born out of his consultancy and his popular podcast, the book offers a practical method for discovering your personal creative rhythm, whether you're a manager or a consultant, a designer or a performer. As he writes:

"The always-on manner with which many creatives approach their work is arrhythmic, but the creative process is naturally rhythmic. Working harder and staring more intently at the problem to achieve better ideas is like trying to control the weather by staring at the clouds. Rather, you need to incorporate practices that instill a sense of structure, rhythm, and purpose into your life. You need to create space for your creative process to thrive rather than expecting it to operate in the cracks of your frenetic schedule. This will not only help you generate better ideas now, but it will also ensure that you are acting on the things that matter most instead of drifting through your days."

"My copy of The Accidental Creative has notes and highlights throughout. Invaluable for anyone who thinks for a living."
-Seth Godin, Author of Linchpin

"Mr. Henry's prescription for maximizing productivity is sagacious, innovative, and sublimely practical. I've already incorporated into my own regimen three of his notions and they are working like gangbusters. The Accidental Creative is high-octane fuel for creative productivity."
-Steven Pressfield, Author of The War of Art

"Todd Henry has spent years breaking down the secrets of highly effective creatives. Read this book and prepare to ramp up your brilliance!"
-Chris Guillebeau, Author of The Art of Non-Conformity

"The Accidental Creative is an inspiring and practical guide for staying fresh and doing brilliant work. If you regularly need great ideas, this book will help you find them."
-Tony Schwartz, Author of Be Excellent at Anything

"There are two definitive versions of you with Todd's book: you before reading it, and you to the 100th power immediately after."
-riCardo Crespo, SVP/Global Creative Chief, 20th Century Fox FCP

"This book is a practical awakening to a life of surprise and usefulness. It contains wisdom, practices, and guidelines to help calm and focus us in a world vibrating with distraction."
-Peter Block, Author of Community

"The Accidental Creative should be required reading whether you are starting out in business or already a CEO. It presents a step-by-step model that will immediately help you generate business-building ideas for your job."
-Bob Gilbreath, Chief Strategy Officer, Possible Worldwide, and Author of The Next Evolution of Marketing

"I was struck with how relevant and practical this book is for anyone in the creative field at any level. It is full of invaluable life lessons."
-Tim Hale, SVP of Marketing and Design Communications, Fossil

"The gift of creative insight is not to be squandered! Todd Henry has assembled a guide that will enrich your creative pursuits. Don't dream without it."
-Scott Belsky, CEO, Behance, and Author of Making Ideas Happen


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