How Nintendo Conquered America
ISBN 9781591844051 | 304 pages | 04 Aug 2011 | Portfolio | 6.02 x 9.21in | 18 - AND UP
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The story of Nintendo's rise and the beloved icon who made it possible.“Jeff Ryan bashes his head against the story of Nintendo and finds all manner of coins and power-ups. He also manages to tell the wider story of how video games have sewn themselves so completely into the fabric of global entertainment. This is a wonderful history.” — Tom Bissell, author of Extra Lives: Why Video Games Matter
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
* Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
* Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
“Super Mario is the rightful heir to David Sheff’s Game Over, a tremendous achievement combining a solid retelling of the known story of Nintendo with new information." — Steven Kent, video game journalist and author of The Clone Republic
“A thorough history of Nintendo’s victories, written by an enthusiastic and knowledgeable fan.” — Publishers Weekly
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