It's Not About You
A Little Story About What Matters Most in Business
From the acclaimed, bestselling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion.
In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.
Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer's four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it's not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it's not about me, it's about you.
Written with the same light touch that made The Go-Giver a hit, this book is sure to resonate with anyone who wants to understand genuine leadership and subtle influence.
"This book captures the essence of life and leadership. I recommend it!"
-John C. Maxwell, New York Times bestselling author, The 21 Irrefutable Laws of Leadership
"At Zappos, part of my role is about helping to create an environment where employees feel empowered to come up with their own ideas for fulfilling our vision and growing our culture. It's Not About You reveals this same philosophy: Get out of the way, so your employees can lead the way."
-Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.
"Burg and Mann have, once again, masterfully employed common sense and good judgment to show that success happens when you have an egalitarian spirit, practice Golden Rule behavior every day, and empower your people to make decisions from their hearts and souls. I LUV this book."
-Colleen Barrett, President Emerita, Southwest Airlines
"It really isn't about you. It's about your team, your customers, your community, and your legacy. Share this book with those you care about."
-Seth Godin, New York Times bestselling author, Linchpin
"A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company!"
-Darren Hardy, publisher, Success magazine and bestselling author of The Compound Effect
"Bob Burg and John David Mann are wonderful storytellers, particularly when it concerns what matters most in business. It's Not About You is about anyone who wants to be successful and respected. This story has a lesson for everyone."
-Harvey Mackay, #1 New York Times bestselling author, Swim With the Sharks Without Being Eaten Alive
"I'm not typically a fan of business books written in fictional formats, but I love this book. It explains leadership principles I care about deeply, principles that truly matter. Read this book. You'll enjoy the journey and become a better leader and a better person in the process."
-Mark Sanborn, New York Times bestselling author, The Fred Factor
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