How to Shop in a Discounted World
ISBN 9781591845805 | 288 pages | 17 Oct 2013 | Portfolio | 7.44 x 9.44in | 18 - AND UP
Summary of Bargain Fever Summary of Bargain Fever Reviews for Bargain Fever An Excerpt from Bargain Fever
A spirited investigation into the world of bargain hunting and how shoppers and sellers try to one-up each other
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it’s on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers.
In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything’s negotiable. From the haggling bazaars of Istanbul to Black Friday at a mall in upstate New York to pinnacles of global luxury such as Hermès and Louis Vuitton, sellers and shoppers are engaged in a constant game of cat and mouse.
Price consultants use the latest findings in neuroeconomics to fool shoppers into thinking they’ve gotten a great deal. Consumers, on the other hand, are more empowered than ever by technology, from coupon apps to strategic Twitter analysis. And some brands resist the trend entirely, opting to set their unsold merch out to sea and shred it rather than slash prices.
Enlightening as it is entertaining, Bargain Fever offers invaluable insights into how shopping works today.
“Well-written and illuminating, Ellwood reveals the implications bargain shopping holds for American retailing not just in the present, but for years to come” — Publishers Weekly
“This book is a bargain hunter’s bible.”—Michael Tonello, author, Bringing Home the Birkin
“Ever wonder how you wound up with so much stuff in your house? Through gumshoe investigative reporting and revealing case studies, Mark Ellwood’s Bargain Fever explores our addiction to acquiring abundantly on the cheap—whether we need the items or not—and how corporations have encouraged and nourished it with coupons, outlets, sales, and other commercial gimmicks. The science of whipping up this consumerism frenzy is startling and somewhat revolting; Bargain Fever is a shopaholic’s cure.”— Dana Thomas, author, Deluxe
“Witty, incisive, and sharply observant, Bargain Fever had me laughing out loud from page one.”— Tilly Bagshawe, author, Adored
“Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book.”—Kelly Cutrone, founder, People’s Revolution, and author, Normal Gets You Nowhere
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