How Lady Gaga Turns Followers into Fanatics
ISBN 9781591846505 | 224 pages | 02 May 2013 | Portfolio | 5.07 x 7.79in | 18 - AND UP
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“WE IDENTIFY WITH EACH OTHER. I SEE MYSELF IN MY FANS AND MY FANS SEE THEMSELVES IN ME. I CALL THEM LITTLE MONSTERS BECAUSE THEY ARE MY INSPIRATION.” —LADY GAGA
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans.
She’s one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.
In Monster Loyalty marketing expert Jackie Huba explores Gaga’s biography and fan philosophy and isolates the seven lessons any business can learn from her. For instance…
Love her or hate her, you can’t ignore Lady Gaga. And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty.
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