Penguin.com (usa)

Youtility

Why Smart Marketing Is about Help Not Hype

Jay Baer - Author

Hardcover | $24.95 | add to cart | view cart
ISBN 9781591846666 | 240 pages | 27 Jun 2013 | Portfolio | 5.90 x 8.97in | 18 - AND UP
Additional Formats:
Summary of Youtility Summary of Youtility Reviews for Youtility An Excerpt from Youtility
The difference between helping and selling is just two letters
 
If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”
 
Jay Baer’s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
 
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.



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