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Borrowing Brilliance

The Six Steps to Business Innovation by Building on the Ideas of Others

David Kord Murray - Author

Paperback | $16.00 | add to cart | view cart
ISBN 9781592405800 | 304 pages | 05 Oct 2010 | Gotham Trade Paperback | 8.26 x 5.23in | 18 - AND UP
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In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

•Defining-Define the problem you're trying to solve.

•Borrowing-Borrow ideas from places with a similar problem.

•Combining-Connect and combine these borrowed ideas.

•Incubating-Allow the combinations to incubate into a solution.

•Judging-Identify the strength and weakness of the solution.

•Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.


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