How to Look Expensive

A Beauty Editor's Secrets to Getting Gorgeous without Breaking the Bank

Andrea Pomerantz Lustig - Author

Hardcover | $25.00 | add to cart | view cart
ISBN 9781592407231 | 224 pages | 07 Aug 2012 | Gotham Trade Paperback | 8.26 x 5.23in | 18 - AND UP
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Glamour's "Beauty Sleuth" reveals tricks of the trade to help you look fabulously high-end—in any economy.

Andrea Pomerantz Lustig has spent twenty years as a beauty editor, and her contact list is packed with the names of the most exclusive stylists in the business.In How to Look Expensive, she combines her own experience with highly coveted secrets she's learned from the experts to help readers achieve buttery highlights, luminous skin, flawless makeup, and more, all on a budget. Delivering red-carpet looks without putting readers in the red, tips include:

• How to get expensive-looking hair color at an inexpensive salon

• Superluxe DIY skincare cocktails for less than $20

• The cheap cosmetic secrets of expensive makeup artists

• Tips for princess-perfect skin on a pauper’s budget

• “Work Your Beauty Budget” sections that help you make the most of every dollar

With How to Look Expensive, every woman can afford to get gold-card gorgeous, and reap the self-confidence that comes with it.

Having spent most of my adult life giving women beauty advice, I know that how you look affects how you feel. And though it’s not rocket science or nanotechnology, beauty matters. When you upgrade your look, you are setting yourself up to upgrade your life. To help you understand where I’m going, consider this: When a celebrity gets her first big role, she enters the Hollywood roller coaster of red carpet events and 24/7 paparazzi coverage. It takes her a lot of time (and a lot of cash) to begin to look the part . Once the big gun hair and makeup people get a hold of her, she begins to upgrade her look. And the more successful she gets, the more she spends looking the part. That’s what I want to do for you…minus the price tag. I want to help you upgrade your image, stage your own “celebrity makeover’. This book gives you access to hundreds of thousands of dollars of beauty advice that I hope will change your life,or at least make you look and feel like a million bucks.

When I tell people I’ve written a beauty advice column for Glamour for 10 years (on top of having been the beauty editor of Cosmopolitan for the ten years before that!), first they get jealous, then they start bombarding me with questions about ALL of their beauty problems. I get asked about everything: puffy eyes, pimples, fading lipstick, runny eye makeup, Restylane, wrinkles, moisturizers, hair products, hair color, Latisse, lash extensions…you name it. They think I’m a walking encyclopedia of beauty knowledge and truthfully, I guess I am. That’s because I’ve spent my career living, breathing, touching and studying just about every beauty product on the planet. And that’s not even the most fun part of my job!

As a beauty journalist and the original Glamour Magazine beauty blogger, I’ve developed an awesome Rolodex of A-list hair and makeup artists who ring me with their celebrity beauty scoop almost as soon as it happens. I have close relationships with these artists, visiting them at their studios, breaking for coffee with them backstage at fashion shows, trading tips with them over Skype, Facebook chat or cell phone. This book is filled with the priceless beauty stories and tips I’ve gleaned from these gurus. By now I’m sure you get the picture that I’m sitting on a GOLDMINE of beauty advice.

Of course actresses get all this pricey primping paid for by their movie companies, or else they can write off beauty services as a business expense (looking like a million bucks every time they walk out the door is, after all, a job for them). But how much would it cost a REAL woman to get the mega-exclusive, super high-end beauty advice I get everyday from my stylist pals? We’re talking $$$$$$$$$$$$$ GAZILLIONS GIRLS!

Despite improvements in the economy, we’re all much more money-conscious then we were before. Spending a bundle on your hair doesn’t seem so sensible when filling your tank with gas costs more than a haircut. And this means there is a huge disconnect between the price of beauty and the money real women can actually spend on it. Not to mention the hyper-high-end beauty ideal we’ve grown accustomed to as gorgeous A-list actresses glam up just to go to the supermarket (with paparazzi trailing 24/7, I don’t blame them!), and grace every magazine cover looking better and better even as they age (Hello Demi Moore!). Even our First Lady has her own hair and makeup team, the first Presidential wife to do so. Surely this must be upping the ante for the rest of us! And this led me to my EUREKA! moment: It suddenly occurred to me that I could help bridge the gap between how we want to look and how we can afford to look by sharing my ‘wealth’ of beauty knowledge, the tips, tricks and techniques culled from both my Beauty Bff’s and the 20 plus years I’ve spent collecting, testing, seeing and hearing the world’s best beauty advice.

Now I want to stop here and share a bit of my personal beauty philosophy to assure you that this book is not all about being vain and looking super wealthy (how shallow!) despite the title. I’ve always believed that improving your looks is a way to improve your life. Looking the part is part of getting the job, getting the promotion, getting the guy, having your best life. Sure, you could say I specialize in information that plenty of unknowing people might find irrelevant—lipstick, blush, pimples—but remember what I said about feeling like a million bucks when you look like a million bucks? I swear it’s true and it’s what keeps me at it. Why? Because I believe that beauty is power. When your hair looks polished, you feel polished. When you get your skin under control, you feel more in control of your life. The right lipstick color can literally lift your mood better than Prozac.

I also think it’s important to take a closer look at my title, “How To Look Expensive”. Notice that I didn’t call it How to Look Loaded or even How to Look Rich. That was very deliberate because to me, looking expensive is about looking chic and understated, polished and professional, your personal best. It’s not about being flashy or a show-off or show-girl (that’s a different kind of expensive). It’s luxe, not loud. More Paris, France then Paris Hilton.

“Full of beauty tips, tricks and artists’ secrets, in How to Look Expensive, veteran beauty editor Andrea Lustig helps real women determine exactly what they need to look and feel pretty powerful and make every beauty dollar they spend really count.”
—Bobbi Brown
Andrea has a journalist’s eye in a beauty editor’s body: She knows what’s new, understands what works, and can sniff out hype a mile away.”
—Cindi Leive
“There are too many beauty books on the shelves, so the bar for actually buying one is high. This one leaps it, with room to spare. […] The philosophy behind this book is both wise and doable: Maintenance is important, but you can go overboard.”
The Wall Street Journal
“Perfect highlights, flawless makeup, and glowing skin were once high-maintenance, high-cost endeavors. Not anymore.  Beauty insider Andrea Lustig pulls back the curtain to show us how those in-the-know do it better and less expensively.  This book's not a deal, it's a steal!”
—Jean Chatzky, Financial Editor, NBC Today
"As a seasoned editor and beauty industry expert, Andrea's ultimate style guide uncovers a wealth of behind the scenes beauty secrets that have allowed many of the world's most glamorous and stylish women to always look their absolute best. This approachable, authentic book is chock-full of tips for every woman to look beautiful and chic without breaking the bank."
—Frederic Fekkai
"Busy women everywhere will appreciate Andrea's sense of what works, and her expert ability to highlight the necessities for easy, glamorous beauty.  This book is the perfect go-to for anyone looking to keep their beauty regimen fresh!"
—Giada De Laurentiis
“Andrea distills all the best beauty secrets in this fun, witty read.”
—Tory Burch
"The new beauty book I swear by"
“She promises and delivers on providing beauty advice on hair, cosmetics and clothes that will make you feel like a million bucks without actually spending it.”
The Washington Post
“She reveals the power tools in her arsenal, and provides affordable and D.I.Y. alternatives for her cosmetic weaponry.”
The New York Times
Glamour magazine's "Beauty Sleuth" columnist gives a million dollars worth of practical beauty advice for $25 in How to Look Expensive."
The Florida Times-Union

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