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Too High to Fail

Cannabis and the New Green Economic Revolution

Doug Fine - Author

Paperback | $16.00 | add to cart | view cart
ISBN 9781592407613 | 384 pages | 02 Jul 2013 | Gotham Trade Paperback | 8.26 x 5.23in | 18 - AND UP
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An in-depth look at the legal cannabis industry and how the “new green economy” is shaping our country

The nation’s economy is in trouble, but one cash crop has the potential to turn it around: cannabis. ABC News reports that underground cannabis industry produces $35.8 billion in annual revenues. But, thanks to Nixon and the War on Drugs, marijuana is still synonymous with heroin on the federal level even though it has won mainstream acceptance.

Too High to Fail is an objectively (if humorously) reported account of how one plant can change the shape of our country, culturally, politically, and economically. It covers everything from a brief history of hemp to an insider’s perspective on a growing season in Mendocino County, where cannabis drives 80 percent of the economy. Doug Fine follows one plant from seed to patient in the first American county to fully legalize and regulate cannabis farming. He profiles a critical issue to lawmakers, media pundits, an ordinary Americans. It is a wild ride that includes college tuitions paid with cash, cannabis-friendly sheriffs, and access to the world of the emerging legitimate, taxpaying “ganjaprenneur.”


“Fine has written a well-researched book that uses the clever tactic of making the moral case for ending marijuana prohibition by burying it inside the economic case.” -Bill Maher in The New York Times Book Review

“Fine examines how the American people have borne the massive economic and social expenditures of the failed Drug War, which is ‘as unconscionably wrong for America as segregation and DDT.’ A captivating, solidly documented work rendered with wit and humor.”  —Kirkus (Starred Review)

"A well-researched journey into the world of legal cannabis farming and a funny, maddening account of [American] farmers’ travails under federal persecution on an island of legality." —Outside

“In his entertaining new book…[Fine] successfully illuminates an unusual world where cannabis growers sing ‘Happy Birthday’ to (friendly law enforcement) while crossing their fingers against the threat of federal raids.This informative book will give even hardened drug warriors pause.” —Publisher’s Weekly

“An important book.” —Michael Pollan via Twitter



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