Now in paperback, the New York Times bestselling guide from the “CEO of Hip-Hop” (BusinessWeek)

“[Simmons] uses his hard-earned authority to tell slackers and whiners within and without the hip-hop world how to keep it real.”
—The New York Times

“The book communicates Mr. Simmons’s ideas earnestly and without condescension. One suspects he may have produced another hit.”
—The Wall Street Journal