Portfolio was founded by Adrian Zackheim in 2001, as a dedicated business book imprint within Penguin Group (USA) Inc. It publishes distinctive books in the fields of management, leadership, marketing, business narrative, investing, personal finance, economics, technology, and career advice. Over its first eight years the imprint has grown to about 45 new hardcover titles per year, along with about 20 paperbacks. Three of its books have been finalists for the prestigious Financial Times / Goldman Sachs Business Book of the Year Award, and many have been named to best of the year lists by Business Week, Strategy & Business, 800-CEO-READ, and other organizations.
Some of Portfolio's most noteworthy bestsellers include Purple Cow, The Dip, Tribes, and Linchpin by Seth Godin; The Smartest Guys in the Room by Bethany McLean and Peter Elkind; The Search by John Battelle; Perfectly Legal and Free Lunch by David Cay Johnston; The Art of the Start by Guy Kawasaki; Small Giants by Bo Burlingham; Pay It Down! by Jean Chatzky; Tough Choices by Carly Fiorina; The Starfish and the Spider by Ori Brafman and Rod Beckstrom; Wikinomics by Don Tapscott and Anthony Williams; The World is Curved by David Smick; The Go Giver by Bob Burg and John David Mann; The Back of the Napkin by Dan Roam; Talent is Overrated by Geoff Colvin; The Dollar Meltdown by Charles Goyette; and Use Your Head To Get Your Foot In the Door by Harvey Mackay.
Founder, President and Publisher
Adrian Zackheim joined Penguin Group in September 2001 to launch Portfolio. Previously, he was the associate publisher and editor-in-chief of HarperInformation, a division of HarperCollins that included HarperBusiness. His editorial career has also included positions at William Morrow, Doubleday, and St. Martin's Press. Among the many bestselling books he has edited and published are Good to Great by Jim Collins; Die Broke by Stephen Pollan and Mark Levine; The Dilbert Principle by Scott Adams; Built to Last by Jim Collins and Jerry Porras; The HP Way by David Packard; Head to Head by Lester Thurow; and Swim with the Sharks without being Eaten Alive by Harvey Mackay. Four of his books were honored as among the twenty most influential business books of the last twenty years, according to a panel of experts convened by Forbes.
Vice President, Associate Publisher, and Director of Marketing
Will Weisser joined Portfolio as Employee #4 in July 2002, before the imprint's first book was published. His current role is Vice President, Associate Publisher, and Director of Marketing. He began his career as an intern at Simon & Schuster in 1989, and went on to various publicity and marketing positions at Pocket Books, Grove/Atlantic, Times Books, and Crown Business.