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Generosity in a Time of Stinginess
With the economy stuck in the doldrums, unemployment rates hovering around ten percent, and retailers reporting dismal sales numbers, everyone is feeling the need to cut corners…
With the economy stuck in the doldrums, unemployment rates hovering around ten percent, and retailers reporting dismal sales numbers, everyone is feeling the need to cut corners. But, as the guests on this month's podcast convincingly argue, in hard times it can actually pay to remain generous. We'll hear from Portfolio publisher Adrian Zackheim on the generous bookselling approaches of bestselling authors like Seth Godin. Podcast hosts Laura Clark and Courtney Young interview several authors who believe that your best value lies in what you give away, including Bob Burg, author of The Go-Giver and Go-Givers Sell More, on the true art of selling and 100 Best Business Books of All Time co-author and 800-CEO-READ President Jack Covert on the soul of service. And Harvey Mackay, author of Use Your Head to Get Your Foot in the Door, reveals how generosity could get you a new job.
Books featured in this episode:
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Go-Givers Sell More Bob Burg John David Mann Hardcover Portfolio $21.95  add to cartRead more... |
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