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All businesses strive to gain a competitive advantage, be it by setting up barriers to entry, lowering prices, or adding new benefits to their products…
All businesses strive to gain a competitive advantage, be it by setting up barriers to entry, lowering prices, or adding new benefits to their products. In this episode of the Penguin Business Beat, Courtney Young and Laura Clark explore how to gain an edge on your competition by making personal connections. Portfolio President and Publisher Adrian Zackheim explains the importance of word of mouth in generating book sales. Pete Carroll, coach of the Seattle Seahawks and author of the book Win Forever, shares his method for connecting with his players and staff to build a competitive football program. Jack Covert of 800-CEO-READ shares Jeffrey Fox's insights on how to become a rainmaker by truly connecting with potential clients. And John Jantsch, author of The Referral Engine and Duct Tape Marketing, reveals his successful method for generating referrals from your business's customers.
Books featured in this episode:
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The Referral Engine John Jantsch Hardcover Portfolio $25.95  add to cartRead more... |
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