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Doing More With Less
A lot of businesses are struggling to do more with less these days: less money, less time, fewer resources…
A lot of businesses are struggling to do more with less these days: less money, less time, fewer resources. So on this episode of The Business Beat, Laura Clark and Courtney Young sought out experts in efficiency on how to get more bang for your buck. Portfolio Publisher and President Adrian Zackheim explains how book publishers use innovative methods to grab attention for books on ever shrinking marketing budgets. Dress for Success founder and Do Something CEO Nancy Lublin talks about her new book Zilch and what for-profit companies can learn from non-profit organizations. 800-CEO-READ's Jack Covert talks about the lessons of productivity and efficiency in Jason Jennings' book Less Is More. And Jill Konrath, author of Snap Selling, tells you how to make more sales to customers who have little time or patience.
Books featured in this episode:
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