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THE BUSINESS BEAT

We Have The Technology

Do you feel like technology controls your life? Do you get anxious if you spend a day without checking your email or wander out of service range with your iPhone…

Do you feel like technology controls your life? Do you get anxious if you spend a day without checking your email or wander out of service range with your iPhone? On this episode of the Business Beat, Laura Clark and Courtney Young look at the role technology plays in business and our lives. Can we wield it to do our will? Or are we actually just slaves to technology? As Wired founding editor Kevin Kelly argues in his new book, What Technology Wants, technology has its own agenda for us, whether we like it or not. But, as he explains in an interview with Courtney, this doesn't have to be a bad thing. Lisa Gansky, author of The Mesh and a serial entrepreneur, explains how we can make use of one particular new technological development for business gain. Adrian Zackheim, publisher and president of Penguin's business book imprint, Portfolio, discusses the role technology plays both in the content and the distribution of business books. Jack Covert of 800-CEO-READ shares one of the best books for understanding technological innovation, Crossing the Chasm by Geoffrey Moore. And a friend from Penguin operations stops by to share a book he uses to keep his department running smoothly.

Books featured in this episode:
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