Health, Food & Beauty

The author of the successful The Pocket Stylist follows up with a book that addresses the specific fashion needs of the over–forty crowd
Even though women in their forties, fifties, sixties, and beyond have never looked better, healthier, or younger, their fashion needs have changed. Unless you have the body and lifestyle of an eighteen–year–old, shopping probably isn't much fun anymore. The fashion industry seems to have turned its back on women who are forty and older, churning out collections that have nothing to do with careers or sophisticated living. Kendall Farr to the rescue! With Style Evolution, she shows readers how to create a hip, ageless, individual sense of personal style without feeding into the culture's deep obsession with looking "young."
Naming names, Farr shares the results of her extensive analysis of designers and brands—from high–end to budget–conscious—best–suited for women over forty. She also delivers ideas that suit every budget, from high–end lines to good buys. Packed with more than one hundred full–color illustrations, Style Evolution guides readers through discovering their own style profiles, with six basic shapes designed to match realistic body types. Farr also puts the spotlight on trends, illustrating the ageless approach to wearing what's "new." An ageless shopping checklist and thorough details on accessories (from bags to shoes to eyewear) complete the book.
With hundreds of tips that bestow grace and class, Farr leads the way for the woman who is ready for her wardrobe to catch up with the rest of her life.
Read the introduction of Style Evolution:
introduction
What does it mean to have reached middle age in a time of celebrity adulation, youth obsession, stripper culture, and the Real Housewives franchise? For starters, it means you are likely to be confused and frustrated when you shop for new clothes—at a time when your personal style has never been more important. Dressing well and looking current and grown–up in middle age is not only a vital reflection of self–regard but of the attitude we wish to project to the world.
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